1What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, to improve user experience, and to provide information to the website operator.
In addition to cookies, we may also use similar technologies such as web beacons (clear GIFs), pixel tags, and local storage to collect information. This policy covers all such technologies collectively.
2Categories of Cookies We Use
2.1 Strictly Necessary Cookies
Always ActiveThese cookies are essential for the Platform to function. Without them, certain features cannot be provided. They do not require your consent under applicable law.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __vercel_* | Vercel Inc. | Edge network routing, deployment management | Session |
| _next-* | Next.js / Vercel | Page routing and navigation state | Session |
| prontly_consent | Prontly | Stores your cookie consent preference | 12 months |
2.2 Analytics & Performance Cookies
Consent RequiredThese cookies help us understand how visitors interact with the Platform, which pages are most popular, and where technical errors occur. Data is collected in aggregate and does not directly identify individuals.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google LLC | Distinguishes unique users for analytics | 2 years |
| _ga_* | Google LLC | Stores session state for Google Analytics 4 | 2 years |
| _gid | Google LLC | Distinguishes users (session-level) | 24 hours |
2.3 Advertising & Targeting Cookies
Consent RequiredProntly is a free platform sustained by advertising revenue. We use Google AdSense to display relevant advertisements. Google and its partners use cookies to serve ads based on your previous visits to Prontly and other websites across the internet.
These cookies involve cross-site tracking of your browsing behaviour for the purpose of ad personalisation. They are only deployed with your explicit consent (for EEA/UK users).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| IDE | Google / DoubleClick | Records ad clicks and conversions for targeting | 13 months |
| test_cookie | Google LLC | Checks if the browser supports cookies | Session |
| DSID | Google LLC | Identifies signed-in Google users for ad targeting | 2 weeks |
| NID / 1P_JAR | Google LLC | Ad personalisation for Google properties | 6 months |
3Your Consent and Choices
3.1 Cookie Consent Banner
When you first visit Prontly, you will be presented with a cookie consent notice that allows you to accept or decline non-essential cookies (analytics and advertising). This applies particularly to users in the European Economic Area, United Kingdom, and other regions where prior consent is required by law.
3.2 Google AdSense Opt-Out
You may opt out of personalised advertising by visiting Google's Ad Settings. You may also opt out via the Digital Advertising Alliance or the Network Advertising Initiative.
3.3 Browser-Level Controls
You may manage or delete cookies directly through your browser settings. Instructions for common browsers:
- • Google Chrome: Settings → Privacy & Security → Cookies
- • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- • Safari: Preferences → Privacy → Manage Website Data
- • Microsoft Edge: Settings → Privacy, Search & Services → Cookies
3.4 Google Consent Mode v2
For EEA/UK users, Prontly implements Google Consent Mode v2 to ensure that services respect your consent choices. If you decline advertising cookies, Google will receive a "denied" signal and will not use your data for ad personalisation.
4Third-Party Cookies
Some cookies placed when you visit Prontly are set by third parties (such as Google). We have no direct control over third-party cookies and are not responsible for the content or privacy practices of third-party services. We encourage you to review the privacy policies of these third parties directly.
5Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable regulations. Any updates will be posted on this page with a revised Effective Date. We recommend reviewing this page periodically.
Cookie Questions?
If you have any questions about our use of cookies, contact us: